Long Beach Utility Campaign: I first developed the identity for this campaign in 2020 with the goal of creating a payment reminder campaign that would catch audience attention with stylized illustrations in soothing hues and concise messaging addressing repayment options. I followed up with extensions of this campaign in 2021 and 2022 where I mixed the original soothing hues with bolder yellows and reds to create an increased sense of urgency.
The illustrations and materials created showcase a diverse range of individuals participating in daily activities related to utility usage and bill payment support.