BRIEF: The goal of the Catch the Drift campaign is to educate a young audience about the detrimental effects of plastic pollution in the Pacific Gyre. Through research and by interviewing experts on this topic my partner, Einat Gilboa, and I were able to create materials that supported this call-to-awareness-driven campaign.
SOLUTION: Promotional items spread awareness about replacing everyday plastic items with eco-friendly alternatives. An editorial for Greenliving magazine spreads awareness about the Pacific Gyre and the dangers of plastic pollution. The website and billboard bring the campaign to a mass audience.